Now Fashion provided first hand fashion news through live updates of fashion shows worldwide. I was engaged to design the logo and built both the brand and website for the company. When rolling out the launch campaign, our team utilised a combination of eCommerce tools, social media, SEO and newsletters to expand the reach among the target market. Our client managed to secure drastic improvement in both sales and customer engagement since the site launch.
User Testing, Survey, UX Pin, Sketch, Adobe Suite
Wireframe (password protected)
One of the challenges faced was to build tools which can be utilised to browse the large collection of articles which were constantly being updated, effectively and efficiently. Due to budget constraints by the client, we only worked with the client’s insights, which was very valuable.
Based on the insights that I have gathered from online survey with current users and client’s insights, the following key points were streamlined:
Once the prototypes were validated by our client, I worked closely with my development team to get the design up on staging environment. As a team we worked cohesively on the designs as per high fidelity prototype including pixel perfect and functionality. I worked on the front end development as well using sass framework and HTML 5.
If time permits, I would conduct user testing sessions to validate the designs. Several iterations would have to be completed due to changes.
After last round of checking and approval from our client, the page went live.
Through utilising larger size images and improving the layout of content, users were able to visually scan through the site with ease and speed. With the added feature of improved browsing tools, users were engaged and spent more time on the website.
During Fashion Show Week, we were able to look at google analytics data to measure performances on the pages.
Top 5 articles
Top 5 live articles
Through increased user engagement, the company also saw increase in sales.