Ladbrokes

• Gain customer insights to achieve user centric product aligned with project goals through analysis of Google Analytics, Adobe Analytics and UX Agency findings
• Proficient in using wireframing, HiFi mock-up and prototyping tools, user research
• Streamlined abbreviations and increase user friendliness, functionality and customer satisfaction. Contributed to sales revenue by 5% through digital platforms including responsive web, online services, tablet and mobile apps
• Collaborated with the design team using Sketch to set design standards for the company. Created libraries for wireframe and prototyping hi and low fidelity mockups in all platforms. Built developers’ confidence in developing the end product as the hi fidelity mockup helps them visualise functionality clearer, resulting in increased efficiency

Tools

UX/UI Design and Research, Google Analytics, Adobe Analytics, Adobe Suite, Sketch, Invision, Front-End Coding

Hi Fidelity Wireframe

• Longform Desktop  Mobile
• 100-1 Mobile
• Responsible Gambling Mobile

Website
https://www.ladbrokes.com.au/